Hong Kong places great importance on the Lunar New Year, and every household needs a large number of New Year printing products. In the past, banks and shopping malls would distribute traditional red envelopes and spring couplets in large quantities to increase promotional opportunities. In recent years, many companies have collaborated with illustrators to launch trendy red envelopes and spring couplets that represent the company's culture, which have been well received by users.

With the popularity of online design software, we have noticed an increase in personalized New Year products in recent years. Customers are placing photos of children and idol groups on red envelopes and spring couplets, making them unique and conversation-worthy. Personalization of printed products also extends to wedding cards and invitations, with many couples nowadays preferring to design their own rather than using templates provided by hotels and restaurants.